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Thin buyer guide
Oped, Postbag, Published on 11/02/2026
» Re: "Choosing the right air purifier for Thailand's rising air pollution", (Life, Feb 8).
Choosing the right air purifier for Thailand’s rising air pollution
Komsan Jandamit, Published on 08/02/2026
» As Thailand continues to battle worsening PM2.5 pollution and persistent urban smog, air purifiers have quickly shifted from optional home appliances to essential health safeguards, especially for expatriates adjusting to the country’s environmental conditions. Understanding how these machines improve indoor air quality can make a substantial difference to daily comfort and long-term well-being.
Siam Paragon introduces NEXTOPIA to the world
Published on 28/11/2025
» Siam Paragon, one of the world’s most visited destinations, continues to hold its place as a top-of-mind landmark, consistently delivering experiences that go beyond expectations. Over the past two decades, the iconic retail hub has pioneered new destination concepts and set remarkable industry benchmarks. Its latest milestone is the launch of NEXTOPIA: Prototype for the World of Tomorrow — an unprecedented future-focused realm created in collaboration with leading innovation partners, business alliances, communities, and the Friends of NEXTOPIA network. Designed to welcome everyone to “Join us in the Making of a Better World,” NEXTOPIA aims to enhance quality of life and meaningful happiness in every dimension. This achievement reinforces the success of Siam Piwat’s global destination development strategy and clearly demonstrates Thailand’s creative capabilities on the world stage.
Coway aims to expand subscriber base by 20%
Business, Kuakul Mornkum, Published on 26/02/2025
» Coway (Thailand) Co Ltd, a water purifier and air purifier brand from South Korea, is aiming for a 20% increase in subscriptions and is planning to launch a new product this year.
Chompoo-Araya & Abigail Shine as COWAY Ambassadors
Published on 21/01/2025
» COWAY, South Korea's No.1 water purifier and air purifier brand, kicked off 2025 with the launch of its latest water purifier, DAZZIE under the slogan, Minimum Size, Maximum Style at the "COWAY Celebrates Subscription Leadership" event at Siam Paragon. The company unveiled its newest brand ambassadors — superstar Araya A. Hargate (Chompoo) and her daughter Abigail — whose vibrant appeal resonates with audiences nationwide across all age groups. The company also revealed its business success from the previous year and announced its 2025 business targets, aiming for up to 20% customer growth from last year, addressing the diverse health needs of modern consumers. This strategic move positions COWAY as Thailand's leading Lifestyle Wellness Subscription Brand, maintaining market leadership through innovative water and air solutions, dedicated customer care, and accessible nationwide service at affordable prices.