Showing 1 - 4 of 4
Annual match debuts digital card stunt
Business, Suchit Leesa-nguansuk, Published on 01/04/2024
» Yesterday's CU–TU Unity Football Match 2024 used digital light-emitting diode display technology for a card stunt for the first time, promoting sustainability while tapping into social media for marketing.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Evaluating the impact of ChatGPT
Business, Suchit Leesa-nguansuk, Published on 30/01/2023
» ChatGPT chatbot has taken the world by storm since its launch in November. The artificial intelligence (AI)-powered tool can answer questions in beautifully written sentences, assist programmers in writing code, compose songs and poems, as well as write articles.
Media spending may rise by 13% next year
Business, Suchit Leesa-nguansuk, Published on 16/12/2021
» Thailand's media spending in 2021 is expected to be nearly on par with last year at 74.5 billion baht, but could increase by 13% next year if there is no significant impact from the pandemic, says Media Intelligence Group (MI), a media planning and creative agency.