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K-Food Expansion Accelerates Through CP AXTRA Partnership
Published on 02/12/2025
» Building on the growing popularity of Korean cuisine in Thailand, Asia’s leading wholesaler and retailer, CP AXTRA Public Company Limited (CP AXTRA) operator of “Makro and Lotus’s” has entered a strategic partnership with CJ CheilJedang, the global pioneer behind the Bibigo brand. The collaboration will strengthen the availability and diversity of K-Food nationwide by combining CJ CheilJedang’s internationally trusted expertise with CP AXTRA’s extensive wholesale and retail network of more than 2,600 outlets.
Bibigo partners with K-pop stars Seventeen for special-edition Korean ramyun noodles
Life, Published on 30/09/2025
» Global Korean food brand Bibigo recently unveiled special edition ramyun Korean-style instant noodles featuring K-pop band Seventeen on the packaging. This launch is part of the brand's global campaign with the world-renowned K-pop icons, accompanied by a series of fun and engaging events.
South Korean street food arrives via Bangkok pop-up store
Business, Pitsinee Jitpleecheep, Published on 27/06/2023
» Boosted by the enduring popularity of K-pop culture among Thais, a new establishment called "Boggle Boggle", which resembles the late-night street food eateries or iconic red tents commonly featured in South Korean television shows, has recently arrived in Thailand.