BUSINESS

Promoting supply chain excellence in packaging

Business, Kanishka Ghosh, Published on 26/02/2014

» ‘Packaging is the only handshake that a product has with the consumer” is an industry saying that sums up the strong correlation between product preferences and packaging. This relationship is gradually becoming stronger in Asia with rapid economic growth, urbanisation and the surge in the number of middle-income people. This, of course, has been driving the modern trade retailing sector.