Showing 1 - 10 of 238
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
US urges curb of Google's search dominance as AI looms
AFP, Published on 22/04/2025
» WASHINGTON - US government attorneys urged a federal judge Monday to make Google spin off its Chrome browser, arguing artificial intelligence is poised to ramp up the tech giant's online search dominance.
US judge rules against Google in online ad tech antitrust case
AFP, Published on 18/04/2025
» WASHINGTON - A US judge on Thursday ruled that Google illegally wielded monopoly power in the online ad technology market, in a legal blow that could rattle the tech giant's revenue engine.
Inaugural TGL season hits high marks
Sports, Published on 28/02/2025
» With the inaugural TGL presented by SoFi season approaching its climax, the scorecard for the innovative and prime time team golf league backed by Tiger Woods and Rory McIlroy makes for some impressive reading.
Meta rolls out new AI-driven ad tools
Business, Suchit Leesa-nguansuk, Published on 07/02/2025
» Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
Mondelēz Thailand Drives Growth Through Consumer-Led Innovation
Published on 12/12/2024
» Mondelēz International (Thailand) Co., Ltd. has marked another exceptional year, driven by innovative marketing strategies and premium products that have resonated with Thai consumers. Standout campaigns including the viral Oreo Pokémon collaboration, new Halls XS flavours "Cola Chill" and "Lemon Soda," and Dentyne Splash Lychee enriched with collagen and vitamin C, have showcased the company's innovative capabilities. The global partnership between Oreo and Coca-Cola further catalysed Mondelēz's robust growth across all product categories, despite challenging economic conditions.
Fewer Thais tuning into traditional TV
Business, Kuakul Mornkum, Published on 29/08/2024
» Thais are watching less traditional TV, preferring to consume video content via streaming platforms, while younger people are willing to pay subscription fees to access premium content, according to data analytics firm Nielsen Thailand.
Google scraps plan to remove cookies from Chrome
Reuters, Published on 23/07/2024
» SAN FRANCISCO - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.
AI's brain fog no defence for arts
News, Published on 05/07/2024
» Ever notice how science fiction gets things wrong about future technology? Instead of flying cars, we got viral tweets that fuelled culture wars. Instead of a fax machine on your wrist, we got memes. We're having a similar reality check with artificial intelligence. Sci-fi painted a future with computers that delivered reliable information in robotic parlance. Yet businesses who've tried plugging generative AI tools into their infrastructure have found, with some dismay, that the tools "hallucinate" and make mistakes. They are hardly reliable. And the tools themselves aren't stiff and mechanistic either. They're almost whimsical.
Asia-Pacific marketers' hike in ad spend bests other regions
Business, Suchit Leesa-nguansuk, Published on 18/05/2024
» Despite global economic challenges, Asia-Pacific marketers plan to increase product promotion, mainly on social media, while reducing their brand-building budget, according to the 2024 Nielsen Global Annual Marketer Survey.