Showing 1 - 10 of 36
The Shapeshifting fiaba: A new era reimagined
Published on 30/06/2025
» Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet theFIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.
Maurice Lacroix Celebrates 50 Years with 1975 Revival
Published on 03/04/2025
» Maurice Lacroix 1975 Collection: A Tribute to Timeless Elegance
AIKON Wotto: A Wearable Masterpiece of Urban Art
Published on 11/03/2025
» Maurice Lacroix presents the striking AIKON Automatic Wotto Limited Edition, a wearable masterpiece that redefines tradition with an avant-garde spirit. Limited to just 1,000 pieces, this timepiece merges urban culture, intricate engraving, and Swiss horological expertise, marking its entry into the prestigious Urban Tribe series.
Maurice Lacroix Unveils New AIKON Skeleton in Chiang Mai
Published on 23/01/2025
» Start the year with joy and excitement at the launch of the new Maurice Lacroix watch model, AIKONNIC MOMENTS, amidst the cool late winter weather of Chiang Mai. The event took place on the evening of 16 January 2025 at the Moment’s Notice Jazz Club. This special occasion, hosted for the first time in Chiang Mai, marked a significant milestone for the Swiss luxury watch brand Maurice Lacroix. It was dedicated to the brand’s growing fanbase and valued customers in northern Thailand, aligning with the philosophy, Maurice Lacroix Family, which emphasises treating enthusiasts as part of the family.
The New MAURICE LACROIX AIKON AUTOMATIC SKELETON 39 MM & 42 MM
Published on 21/01/2025
» Over the years, Maurice Lacroix has learnt that being attentive to customer needs is critical to success. When it discovered how popular a former model of the 90s was, it reimagined it, subsequently releasing the urban-style AIKON, a watch that proved a box-office sensation. Now, having once again listened to market feedback, the Swiss marque has released three new versions of the AIKON Automatic Skeleton, capitalising on the popularity of the monochromatic 39 mm reference first released in 2022.
Maurice Lacroix AIKON Ceramic: Bold Urban Sophistication
Published on 27/11/2024
» As 2024 draws to a close, Maurice Lacroix unveils a masterpiece that merges technical innovation with timeless style: the AIKON Automatic Ceramic. This striking addition to the AIKON collection offers a captivating blend of urban sophistication and cutting-edge materials, delivered in two contrasting finishes—stealthy black and radiant white—and available in 39mm and 42mm sizes.
Maurice Lacroix Unveils Limited Edition AIKON with Pond Review
Published on 13/11/2024
» Maurice Lacroix, the renowned Swiss luxury watch brand, once again stirs excitement with the release of a special edition timepiece: the Maurice Lacroix X Pond Review AIKON Automatic Limited Edition 39mm. This model embodies the brand’s belief that the modern urban lifestyle is all about uniqueness, self-expression, and carving out a personal path. Maurice Lacroix expresses this philosophy: “Rather than following others, individuals proudly wear watches they select and cherish. Although popular models, they must possess a clear, unique distinction.” Over the years, Maurice Lacroix has continuously captured collectors' interest with special edition models that showcase boundless creativity, and this release is no exception.
Maurice Lacroix Unveils AIKON Titanium at Exclusive Thailand Event
Published on 29/10/2024
» Maurice Lacroix, Switzerland’s luxury watch brand, hosted a Thank You party to express appreciation to VIP guests and the media, as well as a press conference to launch new watch collections to welcome the end of 2024 with an exclusive campaign, “Maurice Lacroix Special Campaign for Thailand”.
Maurice Lacroix Unveils AIKON Mercury Thailand Edition 2025
Published on 01/10/2024
» The Time That Disappeared
Maurice Lacroix Unveils 2024 Collection at Expo
Published on 06/08/2024
» Maurice Lacroix, the luxury Swiss watch brand, hosted an event on July 26, 2024, to unveil their latest 2024 models, including the new QUARTZ COLLECTION and the FIABA TRIO SPECIAL EDITION 2024 for women. The event took place at the Maurice Lacroix booth on the 1st floor of the Fashion Hall during the SIAM PARAGON WATCH & JEWELRY EXPO 2024. Many distinguished guests and members of the media attended the launch event.