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Fineline Premium Care: Fabric Innovation for Pet Hair and Dust, Starring “Bow” Maylada
Published on 02/04/2026
» Bangkok, Thailand – Fineline, Thailand’s leading fabric care brand under NEO Corporate Public Company Limited, one of Thailand’s leading consumer goods company operating to global standards, is accelerating its growth momentum with the launch of the new Fineline Premium Care Series, a breakthrough total laundry solution designed to meet the needs of modern lifestyles by addressing one of today’s most common frustrations: dust, pet hair, and unwanted odours on clothing. To reinforce its position as an innovation leader, the brand has introduced the popular actress “Bow” Maylada Susri as its newest presenter, reflecting a modern and accessible brand image while strengthening Fineline’s ambition to become the No. 2 brand in Thailand’s laundry care market within three years.
Fineline partners LaundryBar to elevate Thai laundry care
Published on 09/12/2025
» A major move in the fast-growing self-service laundry market is under way as NEO Corporate Public Company Limited, a leading Thai consumer goods company, announces a strategic collaboration between Fineline — Thailand’s No.1 fabric-care brand under NEO Corporate — and LaundryBar, Malaysia’s largest self-service laundromat chain with more than 300 branches in Thailand.