Showing 1 - 7 of 7
Fineline Premium Care: Fabric Innovation for Pet Hair and Dust, Starring “Bow” Maylada
Published on 02/04/2026
» Bangkok, Thailand – Fineline, Thailand’s leading fabric care brand under NEO Corporate Public Company Limited, one of Thailand’s leading consumer goods company operating to global standards, is accelerating its growth momentum with the launch of the new Fineline Premium Care Series, a breakthrough total laundry solution designed to meet the needs of modern lifestyles by addressing one of today’s most common frustrations: dust, pet hair, and unwanted odours on clothing. To reinforce its position as an innovation leader, the brand has introduced the popular actress “Bow” Maylada Susri as its newest presenter, reflecting a modern and accessible brand image while strengthening Fineline’s ambition to become the No. 2 brand in Thailand’s laundry care market within three years.
Nose for business: Smell, sell, repeat in Thai laundry culture
Published on 28/01/2026
» Have you ever felt confused buying fabric softener or detergent in Thailand? I have. Choosing these products is no longer just about scent. They now offer features like UV protection, night-dry and indoor-dry formulas, quick or expert wash options, fast-wash, anti–colour-transfer technology and multiple scent variations for each formula.
Fineline partners LaundryBar to elevate Thai laundry care
Published on 09/12/2025
» A major move in the fast-growing self-service laundry market is under way as NEO Corporate Public Company Limited, a leading Thai consumer goods company, announces a strategic collaboration between Fineline — Thailand’s No.1 fabric-care brand under NEO Corporate — and LaundryBar, Malaysia’s largest self-service laundromat chain with more than 300 branches in Thailand.
Nature-inspired fabric care from Fineline
Life, Published on 08/09/2023
» To provide innovative fabric care solutions for smart living, Fineline has introduced the new series of Concentrated Laundry Detergent Natural Origin 98% and Concentrated Fabric Softener Premium Organic under the concept of the Power of Nature.
Elegance and utility
Life, Jedd Sreshthaputra, Published on 28/02/2022
» BMW Thailand invited the media to the mountainous province of Chiang Rai for an ultimate driving experience with BMW's high-performance vehicles, including the BMW X7 xDrive40d M Sport, which was locally assembled.
Neo Corporate likes Indian, US markets
Business, Pitsinee Jitpleecheep, Published on 16/01/2019
» Neo Corporate Co, the maker of BeNice shower cream and Eversense and Tros colognes, is tapping the Indian and US markets as it aims to triple overseas sales by 2022.
Neo Corporate targets higher shower cream sales
Business, Pitsinee Jitpleecheep, Published on 04/06/2018
» Neo Corporate Co, the marketer and distributor of Fineline household and BeNice personal care products, plans to increase sales to 10 billion baht within three years, up from 5.3 billion last year.