Showing 1 - 10 of 18
Thais take pride in local brands
Business, Kuakul Mornkum, Published on 07/09/2024
» The majority of Thais are willing to pay more to support local brands, as more than 90% feel proud seeing Thai brands in the international market, according to a survey by VML Thailand, a marketing and communications agency.
Teddy bear appeal
Business, Kuakul Mornkum, Published on 06/09/2024
» Apart from the functional aspect of products, consumers are largely influenced by emotional factors when making purchases, causing brands to strive to be relevant in consumers' minds.
Canon unit optimistic on camera market
Business, Kuakul Mornkum, Published on 28/08/2024
» Canon Marketing (Thailand) Co Ltd, the local unit of the Japanese technology firm, views Thailand's camera market as promising, with the mirrorless camera segment continuing to grow.
Salad Factory expansion in the offing
Business, Kuakul Mornkum, Published on 27/08/2024
» Green Food Factory Co, the operator of the Salad Factory restaurant chain, aims to add branches in hospitals, focusing on health-conscious consumers and medical personnel.
CPRAM opens new factory, seeks 20% market share
Business, Kuakul Mornkum, Published on 16/08/2024
» CPRAM Co Ltd, a ready-to-eat food manufacturer and owner of the Le Pan bakery brand under the Charoen Pokphand Group, opened a new factory in Chon Buri, aiming to achieve a 20% market share among Thai bakeries this year.
Games set to lift sales of sports equipment
Business, Kuakul Mornkum, Published on 06/08/2024
» The triumphs of Team Thailand at the 2024 Paris Olympic Games will prompt Thais to become more interested in sport, presenting an opportunity to maximise sales of sports equipment, according to the Thailand Sporting Trade Association.
Restaurant sector anticipates further risks in second half
Business, Kuakul Mornkum, Published on 01/08/2024
» Restaurant business operators anticipate a risk of closures in the second half of the year due to low consumer purchasing power and high costs.
Otteri Wash & Dry plans further expansion in Asia
Business, Kuakul Mornkum, Published on 30/07/2024
» Otteri Wash & Dry, a Thai retailer of laundry and dryer machines and a franchiser of laundry self-services under K-Nex Corporation, plans to open eight more branches in Cambodia this year, and wants to expand to another Asian country in 2025.
Weak spending hits kitchen appliances
Business, Kuakul Mornkum, Published on 18/07/2024
» The sluggish economy has hit the kitchen appliances market as a result of a slowdown in consumer purchasing power as people are being more careful when it comes to spending, according to The Signature Brand Co Ltd (SBO), an importer of kitchenware and electrical appliances from Europe.
Marketers urged to look overseas for growth
Business, Kuakul Mornkum, Published on 08/07/2024
» Amid a sluggish trading environment, reduced purchasing power and high household debt, Thai marketers should look for new business opportunities in Asian countries, according to the Marketing Association of Thailand (MAT).