BUSINESS

Consumers in the Now Normal

Business, Published on 16/06/2022

» As the world continues to change, consumer behaviour is changing rapidly, forcing businesses to constantly adapt. Over the past two years, the coronavirus pandemic has brought about a host of changes that came to be known as the New Normal, but they might be better be described as the "Now Normal" since they are persisting even as health risks recede. In short, we all have to learn and adapt to new ways of living.