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Should you innovate with your customers? (part 1)
Business, Detlef Reis, Published on 19/09/2020
» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.
Explore first, then innovate
Business, Detlef Reis, Published on 27/11/2019
» Are you a chief innovation officer planning projects for your company for the year ahead? Or are you a manager assigned to spearhead an innovation project in 2020? Or are you likely to be invited to take part in such a project as a team member? Whatever the case, make sure that you commit enough time to be able to produce meaningful results.