Showing 1 - 2 of 2
Want to be invincible? Learn to innovate
Asia focus, Erich Parpart, Published on 16/09/2019
» If a company is continuously reinventing itself, it has a good chance of staying ahead of the competition. The problem for many companies is that once they become successful, or find a business model that works, they tend to focus on that and forget to renew themselves, says Alexander Osterwalder, a Swiss business theorist and author.
Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.