Showing 1 - 10 of 66
TikTok eyes live commerce expansion
Business, Suchit Leesa-nguansuk, Published on 17/05/2024
» TikTok Shop wants to promote Thai soft power through its live commerce events.
Expanding for the long term
Business, Suchit Leesa-nguansuk, Published on 06/04/2024
» Executives at long-standing conglomerate Yip In Tsoi Co Ltd credit expansion of its empire and navigating through challenges to foresight, business diversification and strong partnerships.
TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
Punpro to form joint venture firm with Really Corporation
Business, Suchit Leesa-nguansuk, Published on 23/02/2024
» Online brand promotion and lifestyle platform Punpromotion Co (Punpro) and Bangkok-based startup advisory Really Corporation Co, better known as Sea Bridge, plan to set up a joint venture holding firm as a media and communication agency to help Thai brands expand globally, beginning with Vietnam.
Penalties implored for data breaches
Business, Suchit Leesa-nguansuk, Published on 16/02/2024
» State agencies have vowed to tighten measures to tackle personal data leaks, promising heavier penalties and beginning on-site audits next month of 85 organisations that have 100,000 personal datasets or more.
VGI targets advertising growth on expanding skytrain lines
Business, Suchit Leesa-nguansuk, Published on 18/01/2024
» VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Marketing set to be transformed by rapid digital disruption
Business, Suchit Leesa-nguansuk, Published on 07/07/2023
» Rapid changes from digital disruption coupled with altered consumer behaviour has resulted in shifts in consumer expectations as the Marketing 6.0 era unfolds, which includes multiverse marketing.
Adobe inaugurates collaborative office
Business, Suchit Leesa-nguansuk, Published on 10/05/2023
» Adobe Inc, a global producer of creative design tools and document management software, has opened its first office in Thailand to capitalise on the growth of the country's digital and creative economy, marking a major milestone in its business expansion strategy in Southeast Asia.
Fortinet forecasts increase in cyberthreats
Business, Suchit Leesa-nguansuk, Published on 13/12/2022
» Various kinds of cybercrime-as-a-service (CaaS) offerings, the metaverse, virtual city attacks and money laundering-as-a-service (LaaS) are expected to pose crucial threats in cyberspace next year, according to Fortinet, a global cybersecurity company.