Showing 1-4 of 4 results
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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
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Women on wheels delivering change in India
Asia focus, Narendra Kaushik, Published on 04/09/2017
» When Parvati Kumari, 21, went out to deliver KFC chicken for the first time to a house in Lucknow in March, she was scared and nervous.
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Beacon of hope
Asia focus, Published on 24/07/2017
» Sitting down with Hyeonseo Lee at a coffee shop in the Jongno district of central Seoul, one can easily understand why anyone who doesn't know her would mistake her for someone from the upper echelons of South Korean life.
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Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
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