Showing 381-390 of 506 results
-
TV ratings system accepted
Business, Nanat Suchiva, Published on 28/07/2016
» Twenty-one media agencies and 14 digital and cable TV channel operators have confirmed with the Media Research Development Association (Thailand) that they will use its multi-screen ratings system, due to be implemented by the third quarter of next year.
-
Dentsu resolute over Olympic rights
Business, Nanat Suchiva, Published on 15/06/2016
» Dentsu Inc, the holder of Olympic broadcast rights in Thailand, has reaffirmed that it will not allow non-TV Pool member channels to broadcast the 2016 Summer Olympics.
-
Media firm aims to be an all-rounder
Business, Nanat Suchiva, Published on 07/07/2016
» SET-listed Amarin Printing and Publishing Plc will strengthen itself as an all-round media company with content synergy that gives advertisers more choices.
-
Dutch Mill top FMCG food brand
Business, Nanat Suchiva, Published on 07/07/2016
» Dutch Mill was Thai consumers' favourite fast-moving consumer goods (FMCG) brand in the food category last year, followed by Mama and Lay's, according to the Brand Footprint Report by Kantar Worldpanel Thailand.
-
Agencies see big growth in online, mobile platforms
Business, Nanat Suchiva, Published on 09/07/2016
» Online and mobile platforms will see their media usage rate grow by 50% in the next few years as they are used by small and medium-sized enterprises (SMEs) as a tool to reach consumers, say leading advertising agencies.
-
Mirum urges innovation for brands
Business, Nanat Suchiva, Published on 12/07/2016
» Brands and organisations should innovate to keep up with customer tastes and avoid being beat out by new entrepreneurs, says digital ad agency Mirum Thailand Co.
-
TV Thunder bets on pull of 'La Banda'
Business, Nanat Suchiva, Published on 13/07/2016
» TV Thunder Plc, an MAI-listed TV content provider, has teamed up with media agency IPG Mediabrands to invest 200 million baht on the La Banda Thailand singing contest.
-
Ad spending sees woe after 8% H1 drop
Business, Nanat Suchiva, Published on 15/07/2016
» Total advertising spending this year will miss its growth target of 4% after the industry suffered a nearly 8% drop in the first half, according to the Media Agency Association of Thailand (MAAT).
-
UIP eyes blockbuster 2017
Business, Nanat Suchiva, Published on 16/07/2016
» United International Pictures (Thailand), a Hollywood film distributor, forecasts a line-up of quality movies in 2017 will drive its full-year revenue to 1.8 billion baht, rising more than 130% from this year.
-
Digital TV: Mixed view of H2 outlook
Business, Nanat Suchiva, Published on 19/07/2016
» Major digital TV operators have a mixed view of the second half of the year, mindful of the impact of the slowing economy and shrinking ad spending.
Your recent history
-
Recently searched
-
Recently viewed links