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    Apple sours as rivals rise

    Life, James Hein, Published on 04/12/2019

    ยป Apple can't seem to win a trick these days. Overall phone sales in Europe picked up during the last quarter but iPhone sales did not follow the upswing and ended up 4% down on the same quarter last year. The problem is that the latest models are not giving many users a reason to upgrade. Their battery replacement programme and bad sales in China have not helped either. Overall market share worldwide has dropped from 20.8% to 18.6%. By comparison, Samsung has increased their share to over 35% in the same market. Huawei, in second place, sits about the same on 22.2%. Xiaomi is still in fourth place but well behind the others at 10.5%. The biggest impacts predicted going forward are 5G and Brexit though in reality I don't think the latter will have any real impact other than short term. The most popular Samsung models were the Galaxy A10, A20e, A40 and A50.

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