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Setting it off
B Magazine, Chanun Poomsawai, Published on 14/07/2019
ยป From its humble start lurking in the shadows of J-pop to partially dominating the globe, the unstoppable power of K-pop has been fascinating to witness. Today, in the hazy wake of the Gangnam Style craze, the genre has grown to have its own annual convention, KCON, which is aimed to celebrate South Korean culture at various locations around the world. In North America, K-pop boy bands and girl bands are being received with open arms. Groups like seven-member boyband BTS have even gone so far as to win 2017's Billboard Music Award for Top Social Artist, beating pop royalty like Justin Bieber, Selena Gomez and Ariana Grande.
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