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Out of the shadow of the Cold War
Life, Kong Rithdee and Putthapong Cheamrattonyu, Published on 24/09/2020
» The Cold War saw the birth of the persuasive power of cinema. In the early 1950s, the United States decided that psychological warfare was needed to thwart communist threats in Southeast Asia and so it set up a propaganda unit to produce movies, documentary films, cartoons and pamphlets to provoke a red scare among the people. The United States Information Services (Usis) was also active in Thailand during this decade of sinister geopolitics. Its main responsibility was to produce a number of narrative and documentary films which would be screened around the country to promote American-style democracy and caution people against the deadly dominance of communism.