Showing 11-20 of 30 results
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Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
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Digital TV success puts Mono on track
Business, Saengwit Kewaleewongsatorn, Published on 24/12/2014
» MAI-listed communications company Mono Technology Plc intends to double its revenue to 3 billion baht next year, driven mainly by its strong digital TV business.
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5G frequency rejig needed
Business, Saengwit Kewaleewongsatorn, Published on 07/01/2015
» Existing laws related to frequency allocation may obstruct the rise of fifth-generation (5G) mobile services, which are likely to be commercialised globally in 2020.
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Firms urged to connect with buyers
Business, Saengwit Kewaleewongsatorn, Published on 05/11/2014
» Brands should raise customer engagement and tailor their message to individuals, says the ad agency Y&R Thailand.
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Thai brands 'lack international insight'
Business, Saengwit Kewaleewongsatorn, Published on 22/11/2014
» Lack of consumer insight into foreign markets is impeding Thai brands from becoming international ones even when they have potential, says Interbrand, a New York-based branding consultancy.
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Bangkok Fashion Avenue introduces Asian style hub
Business, Saengwit Kewaleewongsatorn, Published on 22/08/2014
» The Industrial Promotion Department and Post International Media Co have jointly launched Bangkok Fashion Avenue 2014.
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Hakuhodo sets up unit for Asean life
Business, Saengwit Kewaleewongsatorn, Published on 07/08/2014
» Hakuhodo Group, a major Japanese ad agency, has established a research and surveying unit in Bangkok to gain a better insight into Asean citizens to help its clients expand in the region.
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Index set to put on show in Myanmar
Business, Saengwit Kewaleewongsatorn, Published on 28/01/2014
» Index Creative Village Plc, Thailand's largest event organiser, has strengthened its presence in Myanmar by forming its own exhibition company.
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Social media, political turmoil hit book industry
Business, Saengwit Kewaleewongsatorn, Published on 31/01/2014
» The Publishers and Booksellers Association of Thailand (Pubat) estimates the book industry will be stable with sales of 25 billion baht this year due to various negative factors including the economic slowdown and political turmoil.
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Nanfang Media buys 20% of Sing Sian Yer Pao
Business, Saengwit Kewaleewongsatorn, Published on 06/11/2013
» Nanfang Media Group, China's second-largest media group, acquired a 20% stake in Sing Sian Yer Pao, the largest Chinese-language newspaper in Thailand, to strengthen its Chinese-language media content here.
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