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Showing 1-10 of 10 results
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Magazines hit hardest in ad spending's downward spiral
Business, Nanat Suchiva, Published on 13/07/2017
» Total media advertising spending in Thailand continued to decline in the first half of 2017 due to the still fragile economic recovery, Nielsen Thailand reports.
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OTT: NBTC wins over more advertisers
Business, Nanat Suchiva, Published on 30/06/2017
» The last batch of Thailand's top 10 advertising spenders have agreed to comply with the national telecom regulator's directive to stop advertising on over-the-top (OTT) platforms that refuse to register with the authority.
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Korea King ad panned
Business, Nanat Suchiva, Published on 13/05/2017
» SET-listed MCOT Plc, the state-owned broadcaster, is investigating an issue related to a cooking pan made by Korea King, whose TV commercials air mainly on the MCOT HD channel.
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Ad outlays continue skid amid cost cuts
Business, Nanat Suchiva, Published on 16/05/2017
» Ad spending on all media outlets fell 5.8% to 34.7 billion baht in the first four months of 2017 as big advertisers monitored their budgets to reduce risk in the second half of the year.
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True TV granted second life
Business, Nanat Suchiva, Published on 08/03/2017
» TrueVisions, the country's leading pay-TV operator, has revived its internet protocol television (IPTV) business after the significant growth of online platform.
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Project launched to prepare firms for global market
Business, Nanat Suchiva, Published on 29/11/2016
» Leading business groups have teamed up with the Thai Chamber of Commerce to help small and medium-sized enterprises (SMEs) enhance their skills and raise combined sales by 5 billion baht in one year.
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Call to woo Gen Y with engaging content
Business, Nanat Suchiva, Published on 05/10/2016
» Media content should have specific, streamlined messages to accommodate the changing behaviour of younger generations, says Media Insight Co, an advertising company under Media Intelligence Co.
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TrueVisions gets EPL rights
Business, Nanat Suchiva, Published on 28/07/2016
» TrueVisions, the country's biggest pay TV operator, has successfully acquired sublicensing rights from Qatar-based BeIn Sports to broadcast English Premier League (EPL) football matches for the next three seasons.
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TrueVisions sets goal of screening English football
Business, Nanat Suchiva, Published on 05/04/2016
» TrueVisions, the country's biggest pay TV operator, will continue to strengthen even if it fails to secure a broadcast sublicence for English Premier League (EPL) football matches from Qatar-based BeIn Sports.
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TrueVisions vows to continue fight against NBTC
Business, Nanat Suchiva, Published on 18/02/2016
» TrueVisions, the country's largest pay TV operator, has acknowledged violating rules related to channel numbering and advertising limits but says it will use the legal process to solve its problems.
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