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  • News & article

    Shoeshine boy

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 10/09/2016

    » John Chung founded Mason & Smith, Singapore's first shoeshining and leather care bar, in 2013. He flies to Bangkok every three or four months to serve his local clientele who want to get a mirror shine on their favourite pairs. Now that his passion has developed from restoring vintage men's shoes to artisanal polish, Chung is taking the next step by learning the art of shoemaking with a Japanese shoemaker in Hong Kong.

  • News & article

    Going swimmingly

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 30/04/2016

    » With complementary backgrounds, Thanyaporn Jiratham-o-pas and Bussarin Assawaviriyakit make a strong duo in building their own brand. While Thanyaporn holds a degree in fashion and Bussarin is a digital marketing buff, the two sea-lovers spotted gaps in the local market in for ultracool swimsuits. In 2015, they launched Coralist Swimwear online. Its functional and fashionable pieces attract millennial beach bums who love to buy things with just a click. Now the online swimwear retailer has expanded into selected multi-label boutiques, enjoys receiving orders from all over the world, and can also boast to have over 15,000 followers on Facebook and 30,000 on Instagram.

  • News & article

    Sukhumvit 26 gets new one-stop beauty hub

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 10/09/2016

    » The ever busy Sukhumvit 26 has freshly welcomed its new friendly neighbour. Straightforwardly named The Twenty Six (098-446-6549, facebook.com/thetwentysix), the compact-sized three-storey community mall houses a tea room, international eateries, toy stores -- and an array of beauty parlours making it a one-stop destination to get you fresh and fabulous.

  • News & article

    Rare gems

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 27/08/2016

    » Tunyaros and Tunyaluk Puriprachaya were born six minutes apart. They studied the same major. Later, they together founded a jewellery line, Tamas Jewelry. Thanks to their family business, the two grew up being familiar with handcrafted jewellery manufacturing. Before building their own brand, the twins delved more into gemology and the art of jewellery making with the aim of exporting bespoke jewellery to the international markets and, at the same time, to help support Thailand's gem and jewellery industry.

  • News & article

    Finger pickin' good

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 02/07/2016

    » All-female rock band The Black Nails consists of frontwoman/guitarist Pattaraporn "Synth" Saengsamang, bassist Nuengruethai "May" Issaard and drummer Malaivee "Mew" Swangpol. Even though two of them were born into very musical families (Pattaraporn's father Narongruch Saengsamang is a music producer while Malaivee is the daughter of celebrated songwriter Jackrawut Swangpol), their path to a music career has been no shortcut. They have shared a similar journey in proving themselves by entering talent searches, going to music schools and working with small labels. When the three crossed paths, they formed The Black Nails. The trio successfully passed an audition and landed a deal at rock giant Genie Records, as they released their first single Duay Dee (Going Fine) under Showroom Projekt.

  • News & article

    Co-pilots

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 20/08/2016

    » On the spur of the moment, when Opras Lavichant walked past the Coach store on Madison Avenue and 57th Street in Manhattan, he had an idea to get the American heritage brand on the racks in Thailand.

  • News & article

    Pampering the inner princess

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 23/07/2016

    » Stressing a new tag line "Life is sweet", Korean beauty brand Etude House lets girly girls pamper their inner princesses. With new vivid colours and cute packaging, all can have fun with their everyday make-up routine. Myung Jun Kim, Etude House make-up artist, shares us some Korean beauty hacks in the recent Etude House Global Media Workshop in Seoul.

  • News & article

    Psychology behind the click

    Life, Pimchanok Phungbun Na Ayudhya, Published on 18/05/2016

    » I was booking a hotel room for my upcoming trip to Tokyo. I typed in the destination, selected check-in and check-out dates and clicked search. A list of hotels came up so I checked filters by price and preferred area. This one place looked nice, got great reviews, was in budget and fitted my needs. I made my booking and entered my credit card number. The whole transaction took less than five minutes and I'm already counting down to my upcoming getaway.

  • News & article

    Declutter for a cause

    Life, Pimchanok Phungbun Na Ayudhya, Published on 03/06/2016

    » In The Life-Changing Magic Of Tidying Up, the illustrious Japanese organising consultant/author Marie Kondo stresses that: "Get rid of anything that doesn't spark joy." But, you know, just trashing usable stuff can sound so dreadful.

  • News & article

    The evolution is now

    Muse, Pimchanok Phungbun Na Ayudhya, Published on 18/06/2016

    » 'Clothing that we are constantly innovating, bringing more warmth, more lightness, better design and better comfort to your life."

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