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Search Result for “marketing”

Showing 1 - 10 of 12

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BUSINESS

Streamlined Toshiba retools for a new era

Asia focus, Wanant Kerdchuen, Published on 19/09/2016

» Companies are frequently compelled to rethink strategy whenever they encounter external or internal stumbling blocks. The Tokyo-based multinational Toshiba Corporation is no exception. It has undertaken a major restructuring to revive earnings and stakeholders' confidence after a tough year of negative news that included an accounting scandal.

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BUSINESS

Keeping score

Asia focus, Wanant Kerdchuen, Published on 22/08/2016

» China's success in hosting and competing at the 2008 Beijing Olympics is still being talked about and the country's reputation as a sports leader continues to grow, even though it fell short of its medal goals at the recently concluded Rio Games.

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BUSINESS

Game On

Asia focus, Wanant Kerdchuen, Published on 22/08/2016

» The Beijing Olympics in 2008 helped to redefine the world's perception of China. The sports extravaganza not only served notice to the world of China's potential to become the world's largest economy, but also created a positive spillover to other economic sectors and attracted foreign investment.

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BUSINESS

Even as demand softens, China jet market is crucial

Asia focus, Wanant Kerdchuen, Published on 25/04/2016

» The growing number of Asian business moguls, especially in China, has made the region a promising new frontier for business jet makers. Greater China alone is the third largest market in a forecast by Bombardier, with 876 future deliveries worth US$33 billion, compared with the country's fleet of 300 at the end of last year.

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BUSINESS

Out and about

Asia focus, Wanant Kerdchuen, Published on 08/02/2016

» The growing acceptance of same-sex relationships -- including the landmark US Supreme Court decision last year that made gay marriage legal in all 50 states -- has spurred major changes in society. But discrimination persists in many parts of the world, and the rainbow community continues to fight for gender equality and acceptance, not only in their home countries but also when travelling abroad.

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BUSINESS

Looking outward

Asia focus, Wanant Kerdchuen, Published on 21/09/2015

» Businesses in Thailand have acquired a strong international outlook over the past four decades thanks to growing exports and a strong influx of foreign direct investment. This outlook is now acquiring a new dimension with the growing trend toward outward foreign direct investment (OFDI) by Thai companies seeking opportunities away from home.

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BUSINESS

Vietnam puts out a bigger welcome mat

Asia focus, Wanant Kerdchuen, Published on 17/08/2015

» Even though it is not a main entry point to Southeast Asia, Vietnam remains upbeat about the tourism outlook as it can tap into the popularity of other mature destinations and benefit from the positioning of Asean as a single destination when economic integration takes effect at the end of this year.

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BUSINESS

Visitor-friendly Asean

Asia focus, Wanant Kerdchuen, Published on 17/08/2015

» From the beaches of Boracay and Bali to the sassy streets of Singapore, there is no doubt that Southeast Asia has much to offer as a multi-faceted tourism paradise. Amid economic and political instability, the tourism industry appears to be infinitely capable of adapting and has remained a key growth driver for the region.

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BUSINESS

Bright Idea

Asia focus, Wanant Kerdchuen, Published on 29/06/2015

» When three Japanese scientists won the Nobel Prize in Physics last year for their work on light-emitting diodes (LED), it was a great leap forward for one of the most important energy-saving technologies in decades.

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BUSINESS

Lighting up for less

Asia focus, Wanant Kerdchuen, Published on 29/06/2015

» Momentum is building across Asia for the adoption of energy-efficient technology including light-emitting diode (LED) lighting as the region strives to make better use of power resources.