Showing 1-10 of 39 results
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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Index restructures in new partnership with Wave
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2015
» Major event organisers are diversifying into lifestyle and services activities in order to reduce risk.
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Radio jamming risks on radar
Business, Saengwit Kewaleewongsatorn, Published on 07/07/2015
» The National Broadcasting and Telecommunications Commission (NBTC) joined forces yesterday with the Transport Ministry to address the problem of community radio transmissions disrupting aviation communications.
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Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
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Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
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News Network keen on alliance after NMG dispute
Business, Saengwit Kewaleewongsatorn, Published on 28/04/2015
» MAI-listed News Network Corporation Plc, formerly known as Solution Corner (1998) or SLC, is in talks to pool synergy with other media and communications companies after failing to do so with SET-listed Nation Multimedia Group Plc (NMG).
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True4U eyes content splurge
Business, Saengwit Kewaleewongsatorn, Published on 28/05/2015
» True4U, a digital TV channel owned by True Corporation, has set aside 2 billion baht for content and studios this year and repositioned itself as a sports and entertainment channel, aiming for the top three in digital TV.
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Events firm turns personal
Business, Saengwit Kewaleewongsatorn, Published on 06/03/2015
» MAI-listed events manager CMO Group is diversifying into organising non-marketing events in a bid to reduce reliance on a single area.
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Nielsen changes the channel on official ratings post
Business, Saengwit Kewaleewongsatorn, Published on 10/03/2015
» In a surprise move, Nielsen Thailand, long the country's dominant TV ratings and measurement company, has turned down a chance to join the selection process to establish an official TV ratings agency, due to be completed in June.
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Digital ads poised for boom year
Business, Saengwit Kewaleewongsatorn, Published on 19/03/2015
» The Digital Advertising Association of Thailand (DAAT) expects digital ad spending to reach 8 billion baht this year, up 33% on 2014, thanks to the growth of internet users and communications technology.
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