Showing 1-10 of 79 results
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Thai Burger King unit aims to captivate kids
Business, Pitsinee Jitpleecheep, Published on 02/06/2023
» Burger Thailand, the local operator of the Burger King chain, is ramping up its efforts to attract children, part of the company's global strategy.
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Facing the trans fat ban
Business, Pitsinee Jitpleecheep, Published on 17/07/2018
» Bakery and fast food companies are ready to comply with the Public Health Ministry's new regulation to ban the production, import and distribution of food containing trans fats.
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Doughnut tycoon brings in Korea's Bulgogi Brothers
Business, Pitsinee Jitpleecheep, Published on 06/05/2015
» Bulgogi Brothers, a South Korean chain of barbecue restaurants, has debuted in Thailand in The EmQuartier mall, hoping to cash in on the popularity of K-pop among Thais.
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Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
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Burger King adopts digital transformation
Business, Pitsinee Jitpleecheep, Published on 06/10/2023
» Burger (Thailand) Co, the operator of Burger King in Thailand, is adopting digital transformation as consumer behaviour shifts, in a bid to grow its brand affinity.
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Korean joins fast food lane
Business, Pitsinee Jitpleecheep, Published on 03/05/2022
» Korean food is perceived as premium in Thailand. Thais rarely order it for take-out, mostly dining in at restaurant chains in retail complexes, hotels or Korea Town on Sukhumvit Road.
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He's lovin' it
Business, Pitsinee Jitpleecheep, Published on 06/05/2017
» Hester Chew calls himself "Thaiporean", a Singaporean who has lived and worked in Thailand half his life.
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Burger King aims to maintain 20% hike in sales
Business, Pitsinee Jitpleecheep, Published on 06/12/2023
» Burger (Thailand) Co, the local operator of Burger King, is aiming for a 20% increase in sales for a second consecutive year in 2024.
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Burger King pushes 3-year growth plan
Business, Pitsinee Jitpleecheep, Published on 10/07/2018
» Burger King Thailand, an affiliate of Minor Food Group, is set to open at least 15 new stores a year over the next three years.
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Burger King cooks up B2bn expansion
Business, Pitsinee Jitpleecheep, Published on 13/04/2016
» Burger King (Thailand), an affiliate of Minor Food Group, plans to spend about 2 billion baht to double the number of its restaurants in Thailand under a five-year plan.
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