Showing 1-10 of 46 results
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'Memory' frames 22nd Book Expo
Business, Nanat Suchiva, Published on 21/10/2017
» Sales of books at the 22nd Book Expo Thailand are expected to thrive, boosted by print memorabilia, exhibitions and activities related to the late King Bhumibol.
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Magazines hit hardest in ad spending's downward spiral
Business, Nanat Suchiva, Published on 13/07/2017
» Total media advertising spending in Thailand continued to decline in the first half of 2017 due to the still fragile economic recovery, Nielsen Thailand reports.
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Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
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RS sees Channel 8 rising to challenge with premium content
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed RS Plc is hopeful of thriving in the crowded digital TV industry next year because of its new content line-up during the prime time period, and aims to raise its advertising rate by 40% .
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Workpoint TV surges in ratings
Business, Nanat Suchiva, Published on 10/03/2017
» Workpoint TV is on the rise as the channel's TV ratings in February overtook Channel 3 and Channel 7 during the prime time period in Bangkok, proving that its content creativity is a key to success amid tough competition.
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Korea King ad panned
Business, Nanat Suchiva, Published on 13/05/2017
» SET-listed MCOT Plc, the state-owned broadcaster, is investigating an issue related to a cooking pan made by Korea King, whose TV commercials air mainly on the MCOT HD channel.
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Thais spend one-tenth of the day with YouTube
Business, Nanat Suchiva, Published on 21/03/2018
» Thai people spend an average of 2.4 hours watching YouTube each day, reflecting opportunities for brands and advertisers, says YouTube Thailand.
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Coolism: Radio is not dead
Business, Nanat Suchiva, Published on 20/02/2018
» The radio industry is not dead despite declining ad spending — listeners have just shifted to online channels, says Prinn Muensuksaeng, managing director of Coolism Co, the operator of Cool Fahrenheit radio.
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Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.
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Owner of raided brothel sues Channel 3, Chuvit
News, Nanat Suchiva, Published on 01/02/2018
» Aqua Corporation Plc has filed libel and civil suits against Bangkok Entertainment Co, its executives and former politician Chuvit Kamolvisit for television programmes commenting on the Victoria's Secret Massage crackdown.
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