Showing 1-10 of 533 results
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Toshiba cuts 2015 sales target to 5%
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Toshiba Thailand Co has halved its 2015 sales growth target to 5% as negative factors hit sales of information technology (IT) products.
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Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
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ZEEL reels in Thai viewers
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» Indian entertainment companies are eyeing the Thai market, aiming to cash in on the rising popularity of Bollywood films and Indian TV series among viewers here.
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Post Publishing mushrooms
Business, Saengwit Kewaleewongsatorn, Published on 20/07/2015
» SET-listed Post Publishing Plc, publisher of the Bangkok Post, Post Today and M2F newspapers, will acquire a 51% stake in medium-sized TV content provider Mushroom Television Co in a bid to reinforce its TV business.
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Thai brands failing to engage, says agency
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2015
» Consumers are losing trust in Thai brands as they stick to similar marketing strategies and campaigns, says advertising agency Y&R Thailand, which conducted a brand asset valuator study in nine provinces involving 2,500 respondents across 130 product categories.
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Thailand leads on dual-screen ratings
Business, Saengwit Kewaleewongsatorn, Published on 15/06/2015
» Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so.
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Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
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Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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Hotel chains fight for slice of Myanmar's tourism pie
Business, Saengwit Kewaleewongsatorn, Published on 22/06/2015
» Yangon: Myanmar wants to boost its food and hospitality standards to serve growing demand from international tourists, who are expected to number 5 million this year.
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