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Showing 1-4 of 4 results
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Dentsu Thailand stresses fundamentals as ad spending slides
Business, Nanat Suchiva, Published on 14/09/2017
» As the media landscape and regulations change, advertising agencies need to focus more on fundamental approaches to help brands effectively communicate their messages to consumers, says Dentsu Thailand, an affiliate of the Japan-based ad firm.
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O Shopping to broaden base
Business, Nanat Suchiva, Published on 28/02/2017
» GMM CJ O Shopping is overhauling its marketing policy in an effort to increase its revenue to 2.3 billion baht through a wider customer base.
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Ailing Dokya down to two bookstores
Business, Nanat Suchiva, Published on 27/10/2016
» The 32-year-old Dokya bookstore chain has been reduced to only two stores after failing to recover from losses caused by the 2011 floods and in the face of fierce competition.
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More state support urged
Business, Nanat Suchiva, Published on 30/03/2016
» The government should institute measures to drive retail sales, especially for fast-moving consumer goods (FMCG) during the economic slowdown, says market research firm Kantar Worldpanel Thailand.
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