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Ready ... Aim ... Fire!
B Magazine, Richard Mcleish, Published on 04/12/2011
ยป Just when the tablet war was beginning to look like a foregone conclusion, online retail giant Amazon has emerged with a new tablet in an attempt to steal some of the attention away from the Apple iPad. The company's pitch is transparent enough _ get its product in everyone's hands and control the content flow from its online store. But it's an effective strategy, and a win for consumers too.
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